Why We Exist
CMOs are under pressure like never before. Culture moves in hours. Boards want proof, not promises. Teams are stretched.
Vendor lists keep growing. And the agency model built in 1949 is still the default.
That model was built for a slower world. Layers, handoffs, and committees made sense when campaigns ran for years and culture moved in inches.
Today it moves in seconds.
We exist because CMOs need something different.
They need:
Senior partners who think like they do.
One conversation instead of five.
Decisions made in hours.
Strategy and creativity working as one.
Work that actually moves the business.
Not more process. More clarity.
Not more layers. More judgment.
Not more "service." Real partnership.
So we built a new structure:
Fixer pairs a CMO and a CCO as the core operating unit.
No wall between the business problem and the creative solution.
No layers blocking urgency.
No distance between decision and action.
This is the structure modern marketing demands.
And it didn't exist.
So we built it.